Explaining infrastructure services

McNicholas is a utility and infrastructure services contractor and hence provides a wide range of services to very differing organisations covering communications, energy, rail, renewables and water.

French Jones was therefore asked to come up with a flexible package of information that would aid the company's sales and corporate presentation efforts.

A six-page, A4 corporate brochure was the agreed answer, carrying a pocket inside its back cover to which can be added information sheets on specific services.

Design took advantage of recent photography and the company's new corporate identity -also developed by French Jones-to present McNicholas strongly.