Arton Baleci

Arton Baleci is an average footballer with a unique project. He is aiming to progress from 5-a-side kickabouts to the Premier League in the space of a year, using the appliance of science to make his dream come true.

He has called this project The Beautiful Aim.

Arton is a student of Neuro Linguistic Programming (NLP) and plans to use the learning method to learn his techniques from the masters of the game, absorbing in 12 months what it takes many a lifetime to learn.

Because of our contacts in the sporting and entertainment arenas, Arton asked French Jones to help convince the world he was serious and to secure the team he needed to achieve his goals.

French Jones first helped assemble the team, with Complete Football in Gosforth providing the facilities Arton needs to train on a daily basis and strength and conditioning coach Nick Grantham providing valuable support.

Our media relations expertise has secured coverage from BBC, Sky and national and regional newspapers and radoi and saw page impressions for the Beautiful Aim website rise from 50 a day to a peak of 10,000, with more than 1,000 supporters now subscribed to Arton's newsletter.

With media and public interest in Arton's fascinating project growing by the day, French Jones is handling promotional and press office work, as well as negotiating TV documentary and book deals for what promises to be remarkable year in the life of a footballing hopeful.

PR account director Stuart Roach, himself a former football writer, who is handling the Beautiful Aim account said: "Football dominates sports media on a daily basis, but every so often a story comes along which grabs the attention and Arton's project certainly falls into that category.

"His Beautiful Aim campaign will divide opinion-some will delight in his bid to break from the norm and give hope to anyone who wasn't picked up by a club when they were eight years old, others will think he is mad.

" We were enthralled by his story from the moment we heard it and will be doing everything we can to ensure his dreams come true."

For media enquiries regarding Arton Baleci and the Beautiful Aim campaign, please contact Stuart Roach on 01491 410987 or e-mail Stuart@frenchjones.co.uk